The rebranding of WSU athletics is not over yet.
At least not until current Athletic Director Bill Moos renames Martin Stadium.
For those unaware, the complex received its current name after a fire burned down the south stands and press box in 1970. A California businessman named Dan Martin then pledged $250,000 to increase the seating capacity from 10,000 to 30,000. His only stipulation was that WSU name Martin Stadium after his father, Clarence D. Martin, the former governor of Washington in the 1930s.
WSU accepted the money and Martin Stadium has carried its name ever since it reopened in 1972.
There is just one problem.
Clarence D. Martin was a Husky. Despite growing up in Cheney, Wash., the state's 11th governor graduated from the University of Washington in 1906.
By all accounts the man was a well-respected leader and decent human being. Then again, so was Edward R. Murrow. That doesn't mean you will hear the Husky public address announcer bidding UW fans "Good night and good luck" after Hawaii beats them by two touchdowns on Saturday.
And I don't think they'll be changing the name of Husky Stadium to Paul Allen Field any time in the near future.
Allen's lack of interest in WSU football is nothing short of depressing. For being such a mogul in the sports world, he certainly didn't mind watching his alma mater's football team trudge through consecutive 10-loss seasons.
Tangent aside, it is pretty ridiculous to sit in a stadium named after a distinguished UW alumnus while also issuing a certain chant every WSU freshman instantly learns at his first WSU sporting event. For those unaware of what I'm talking about — let's just say it insults the Huskies and wouldn't be shown in a PG-13 movie.
Moving forward, Moos might weigh a variety of different options before building state-of-the-art football offices and new press boxes and luxury suites this offseason.
Undoubtedly, the former WSU All-American would love for any sort of corporation to step in and help financially with the stadium renovation. Selling the naming rights to any major company would be the best option for fans and the university. However, this would be especially difficult considering the tough economic times.
Perhaps the best option would be to name the stadium after a distinguished WSU alumnus. Unfortunately, few catchy names immediately come to my mind.
While I lack the intellectual or financial power to rename Martin Stadium, Moos and his team of advisers certainly do not.
Here's to hoping Martin Stadium is a distant memory when the Cougars play their home opener in their new facility next season.