Beach balls bearing the Planned Parenthood symbol will be scattered all around the WSU campus Wednesday in an effort to spread the word to students that the health clinic is close and available for them.
They hope that when students arrive on campus there will be an abundance of beach balls with the Planned Parenthood logo, Marketing Director Carrie Bertrand said. They want everyone to know that the organization is available.
“We have an objective with this campaign,” she said. “It’s really about creating a unique, engaging and thought provoking event on campus. You really could look at it from a gorilla-marketing standpoint.”
One in five women have used Planned Parenthood at one time in their lifetime, she said. The clinic offers services such as STD screenings as well as reproductive and health services, she said.
“Not everyone has access to health care,” Bertrand said. “We make it affordable for people.”
They held the same event last year, as well, but they were unable to gather results from it, she said.
“I’m not sure if students were able to pick (the balls) up faster than what we were able to track, but there was no sign of any of the beach balls the day after we had placed them,” she said.
This year, they are putting them out a little later than they did last year so they can gather more results on how many students responded to the campaign, she said.
Planned Parenthood paid for a crew to both put out the balls early Wednesday morning and clean up any remaining items at the end of the day, she said.
Currently, Pullman’s Planned Parenthood is located at 1205 SE Professional Mall Blvd., she said, but they are opening a new location in the spring.
“It will be a whole new health center,” Bertrand said. “We want to offer quality services for our patients. It’s a much more convenient location, and it’ll give easier access.”