When I heard that WSU was planning on spending $141,000 to wrap 10 to 14 buses in polyester film containing the WSU logo, I was both shocked and confused. I know so many students struggling to make this year’s increased tuition and when they heard this news they were furious. WSU has needed to make far too many budget cuts to have the extra cash to advertise their school to people who already live in Pullman. Tell me this, who in Pullman does not already know everything there is to know about Pullman? I strongly believe WSU needs to reconsider their financial situation before they spend any more money they do not have.
While bus advertisements of WSU may be a good marketing tool, this particular move is not. A total of $141,000 is not insignificant in the current economic climate and advertising for WSU in Pullman is redundant. Anyone ever visiting the Pullman area and viewing a Pullman Transit bus already knows about WSU or will discover the university during their visit. If WSU is keen on this advertising strategy, they should show these advertisements on buses in Western Washington where they might actually make an impact on interest and enrollment.
Buses promoting Coug spirit do not bother me. The money originates from the WSU fans who buy sway, therefore why not give fans what they want when they live or come to Pullman? Coug buses are just some of the ways to continue making Pullman one of the best school spirited college towns in America. If we want to whine about where education funds are going, I do not believe this is the topic to begin with.
$141,000 is a lot of money. Using it for something as minor as this seems like a waste to me. I would much rather have that money go to an extremely talented student who is not rich. However, I do not know the exact reasons for the plan. I suppose advertising the school is a good thing, but on the other hand it seems pointless at the same time, especially if we consider the cost.
As if Pullman needed another reminder that we are a WSU-supporting city, they now want to decorate the buses? Give me a break. I am all about excessive school spirit, and I actually think it's a pretty cool idea, but it's not cool unless we have extra funds to be doing that. If you are cutting funds from programs that contribute directly to the education I am getting to help me get a job in this economy, we do not have the funds for extra bells and whistles like decorated buses.